Developing goals and KPIs for the Amazon PPC department.
Developing a hiring plan for the Amazon PPC department.
Onboarding and maintaining relationships with Amazon-related technology vendors.
Orchestrating training modules for the broader account management team.
Managing freelancers or full-time employees that work directly on Amazon PPC campaigns.
Being an advocate for the Amazon platform and consulting with clients that are considering an Amazon strategy.
Requirements :
At least 3 years of experience in PPC advertising, ideally in an agency setting, with at least one year of experience exclusively running Amazon PPC ads. Must have experience managing PPC budgets above the 100K/month mark.
Knowledge of the most up to date Amazon PPC strategies, best practices, and other industry insights.
Have a deep understanding of Amazon’s algorithm, the fundamentals of product launches, listing optimization/visual content, and be up to date with Amazon’s TOS.